A 28-year old Cotton Buyer, Mr. Earle wanted to find a solution to his wife, Josephine Dickson, a New Jersey housewife frequent injuries like finger cuts, So here's how he turned a simple idea into a great product, which is used by billions of people all over the world:
- He took a strip of gauze, laid it down on the sticky side of some surgical tape and over both laid a strip of crinoline so the whole could be rolled up and not stick to itself
- Ever since, whenever his wife cut herself, she could cut off a ready-made bandage.
- Dickson, was working for Johnson & Johnson at that time and he presented his innovative idea to higher-ups.
- Outcome: even though Band-Aid was not a mega hit at first, it was welcome by lots of people, and then the company started distributing them free of charge to a demographic that had an even greater need than housewives
Source
Dominus, S .Who Made That. The New York Times Magazine, 24
